Our Story and Brand Values

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Brand Philosophy

Our Values
Seas every moment

SEAS EVERY MOMENT

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We treat every moment as an opportunity to celebrate the food we love the most from the place we love most – the sea.

We have always believed that our unique seafood experience should be accessible to all. But our love of the sea goes so much deeper. We work to serve our oceans as faithfully as we serve our customers because we believe whenever you can make waves, you have to.

PROVIDE BELL-RINGING SERVICE

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Our guests are treated to an unforgettable experience in addition to a delicious meal. We’re angling to give you that warm and crumblies feeling, moments of sea-prise and delight, and ring-the-bell service every single voyage.

THE ONLY RESPONSIBLE PIRATE ON THE SEA

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Serving you starts with serving the sea. We do the hard work of responsible sourcing real seafood from real sea-places (you know, like oceans!).
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Long before sustainability became a buzzword, we were working with partners who shared the vision of fishing smarter with less environmental impact.

Our Story

Timeline
  • 1969

    The first Long John Silver’s restaurant opened in Lexington, KY. World changed forever.

  • 1970-1979

    Long John Silver’s grew to fleet of 1,000+ restaurants.

  • 1980

    Long John Silver’s became a national brand, expanding from sea to delicious sea.

  • 2019

    The now international Long John Silver’s brand celebrates 50 years of service! Fish Yeah!

Real seafood should be sourced from real sea-places, like, you know, oceans. So that's exactly where we source ours from.

We're no one trick sea pony. Sure, we've got the classic fried fish and chips you love, but now we've got delicious new grilled seafood options to add to our menu of delica-seas.