Franchising ~~~ ~~~

Excluding real estate costs, the total investment to open a Long John Silver’s restaurant typically ranges from $1,000,000 to $2,000,000. This investment covers various expenses associated with establishing and operating a franchise location.

The actual cost may vary depending on factors such as the size and location of the restaurant, local market conditions, and specific requirements outlined in the franchise agreement. Long John Silver’s provides detailed financial disclosure documents to potential franchisees, offering transparency and clarity regarding the estimated investment required to open and operate a successful franchise location.

Excluding real estate costs, the total investment to open a Long John Silver’s restaurant typically ranges from $1,000,000 to $2,000,000. This investment covers various expenses associated with establishing and operating a franchise location, including but not limited to:

Franchise fee: $35,000
Construction and build-out costs
Equipment and furnishings
Initial inventory and supplies
Marketing and advertising expenses
Licensing and permits
Training expenses for staff
Working capital to support initial operations
The actual cost may vary depending on factors such as the size and location of the restaurant, local market conditions, and specific requirements outlined in the franchise agreement. Long John Silver’s provides detailed financial disclosure documents to potential franchisees, offering transparency and clarity regarding the estimated investment required to open and operate a successful franchise location. Additionally, Long John Silver’s offers financing options and assistance to qualified candidates to help them secure the necessary funding and achieve their goal of becoming a franchise owner.

The franchise fee for opening a Long John Silver’s restaurant is $35,000. This one-time fee grants franchisees the right to use the Long John Silver’s brand, trademarks, and operating systems, as well as access to training, support, and ongoing assistance from the franchisor. The franchise fee is a standard initial investment required to secure a franchise agreement and begin the process of establishing a Long John Silver’s restaurant.

The royalty fee for franchising a Long John Silver’s restaurant is set at 5%. This fee represents a percentage of gross sales that franchisees pay to the franchisor, Long John Silver’s, in exchange for ongoing support, access to brand resources, marketing assistance, operational guidance, and other benefits that contribute to the success of the franchise business. The 5% royalty fee is a standard industry practice and is designed to align the interests of both the franchisor and the franchisee, ensuring mutual growth and profitability over the long term.

The advertising % fee for franchising a Long John Silver’s restaurant is set at 5%. This fee represents a percentage of gross sales that franchisees contribute to the national advertising fund. The fund is utilized to support marketing and advertising initiatives at the national level, including television commercials, digital marketing campaigns, print advertisements, and other promotional activities aimed at enhancing brand awareness and driving customer traffic to Long John Silver’s restaurants nationwide. By pooling resources through the advertising % fee, franchisees benefit from the collective marketing efforts that help strengthen the brand and generate customer demand, ultimately contributing to the success and growth of individual franchise businesses…

The approval process to become a franchisee with Long John Silver’s typically takes between 6 to 8 weeks from the time the application is received. During this period, the franchisor conducts a thorough vetting process, which includes reviewing the candidate’s financial qualifications, business experience, and suitability for franchise ownership. Additionally, prospective franchisees may undergo interviews, background checks, and evaluations to ensure alignment with Long John Silver’s values and standards. The duration of the approval process may vary based on factors such as the volume of applications received and the complexity of the candidate’s background. Long John Silver’s is committed to providing a comprehensive and efficient review process to qualified candidates, ensuring that prospective franchisees are well-positioned for success within the Long John Silver’s franchise system.

Long John Silver’s offers a comprehensive training program to ensure franchisees and their teams are equipped with the knowledge and skills needed for success. The training program includes:

Operating Managers Training: Prior to opening your first Long John Silver’s restaurant, your operating managers will undergo a 6-week training program at a certified training restaurant. This intensive training covers various aspects of restaurant operations, including food preparation, customer service, inventory management, and adherence to brand standards.

Ongoing Support: Once your restaurant is open, Long John Silver’s provides ongoing support to franchisees. At least one member of the Long John Silver’s training team, along with members of the Operations team, will be available to provide assistance and support as needed. This includes guidance on day-to-day operations, troubleshooting issues, and addressing any challenges that may arise.

By investing in comprehensive training and ongoing support, Long John Silver’s aims to ensure that franchisees and their teams are well-prepared to deliver a high-quality dining experience and drive success within the Long John Silver’s franchise system.

Once your Long John Silver’s restaurant is open, you can expect ongoing support from the franchisor to help you succeed. Here’s what you can anticipate:

Franchise Business Director (FBD) Assistance: Each franchisee is assigned a dedicated Franchise Business Director (FBD), who reports to the Senior Director of Franchise Operations. The FBD maintains regular communication with franchisees on a weekly basis via email and/or phone calls. Additionally, the FBD conducts formal visits to each restaurant at least once a year to perform a comprehensive standards evaluation, ensuring compliance with brand standards and providing guidance for improvement.

Food Safety Audits: Restaurants undergo Food Safety Audits conducted twice a year by certified National Food Safety Audit Providers. These audits ensure that the highest standards of food safety and sanitation are maintained, safeguarding the health and well-being of customers and employees.

Annual Business Review (ABR): Once per year, franchisees participate in the Annual Business Review (ABR). During these meetings, franchisees have the opportunity to recap the previous year’s performance and review the brand’s Strategic Plan for the upcoming year. The ABR serves as a valuable opportunity for franchisees to align their business goals with the broader objectives of the Long John Silver’s brand and receive guidance for achieving continued success.

By providing comprehensive support and resources, Long John Silver’s aims to empower franchisees to operate successful restaurants and achieve their business objectives within the Long John Silver’s franchise system.