Long John Silver's » Franchising

Franchising

Want to join us in bringing the joy of the sea to everyone on land and make a few clams doing it? Sea what it takes to become a Long John Silver’s franchisee.

The Seafood Opportunity

Fish is a high-protein, low-fat food that provides a range of health benefits. White-fleshed fish, in particular, is lower in fat than any other source of animal protein, and oily fish are high in omega-3 fatty acids, or the “good” fats. Since the human body can’t make significant amounts of these essential nutrients, fish are an important part of the diet. Also, fish are low in the “bad” fats commonly found in red meat, called omega-6 fatty acids(1). And Fish consumption is on the rise. Estimated U.S. per capita consumption of fish and shellfish was 15.5 pounds in 2015. This total is an increase of 0.9 pounds from the 14.6 pounds consumed in 2014, which represents the second consecutive year with such an increase.

While some other seafood restaurant companies cook their seafood in animal products such as beef tallow, Long John Silver’s cooks its seafood only in 100% high oleic canola oil, which is another term for saying high in monounsaturated fats — the heart healthy fats that are better for your body than both polyunsaturated and saturated fats(2). Long John Silver’s also provides baked and / or grilled seafood options in all our restaurants, accompanied by a variety of non-fried side dishes.

 

Our Story – Lexington, KY. 1969

Founded in 1969, Long John Silver’s (“LJS” or the “Company”) pioneered the seafood quick service restaurant industry, making great tasting, sustainably sourced and affordable seafood accessible to consumers across the country.

Over the last ~50 years, Long John Silver’s combining its national scale, strong consumer awareness, craveable menu, compelling proposition, and unmatched seafood knowledge and expertise to serve over one million customers per week. Today, Long John Silver’s owns, operates and franchises the largest seafood QSR system in the world, with over 960 restaurants (80% franchised) located across 40 U.S. states, Puerto Rico, Singapore and the Philippines generating annual system wide sales of ~$500 million.

  • Long John Silver’s is the largest seafood QSR operator in the world, and the only operator in the U.S. with a national presence
  • Craveable seafood, like that offered by Long John Silver’s, has grown in popularity as a healthier alternative to typical QSR offerings
  • Long John Silver’s QSR format (including drive-thrus) offers superior convenience compared to traditional full service seafood concepts
  • Over 97% of Long John Silver’s units have a drive-thru
  • Known for its premium quality seafood at affordable price points, Long John Silver’s offers extraordinary value to its customers

 

Long John Silver’s Quality

Not only is LJS’ food craveable and delicious, it is sourced responsibly and its quality is unsurpassed in the restaurant industry. Long before sustainability became an industry buzzword, Long John Silver’s was creating strategic partnerships with those who shared the vision of fishing smarter with less environmental impact. All seafood served at LJS is certified sustainable by the Marine Stewardship Council, an international non-profit organization that sets standards for sustainable fishing practices. Wild-caught fish come from the deep waters of the Bering Sea while other items such as shrimp are sourced from only the best managed supply partners. Long John Silvers’ seafood is antibiotic free, hormone free, GMO free, additive free and contains no artificial color or flavors.

 

Advantage of Being an Long John Silver’s Franchisee

LJS delivers a far more attractive value proposition than its full service peers while simultaneously offering quality seafood to consumers.

Traditional QSR

  • Speed of service
  • Affordable
  • Accessible
  • Highly replicable

Traditional Seafood

  • High quality seafood offering
  • Emphasis on customer satisfaction
  • Clean, polished atmosphere
  • Highly trained staff

Training & Restaurant Support

Long John Silver’s provides training and ongoing 24/7 support to our franchisees. Franchise support is led by Long John Silvers’ field operations leaders, who are supported by a large team of professionals spanning operations, training, field franchisee business coaches, and 24/7 IT support.

Dedicated Team of Professionals
Focus on Franchisee Support and Recruitment

Franchise Business Coaches
Maintain Minimum Operating Standards
Annual Franchisee Business Meetings
Field Training

LJS Training Department
Promotion Training Webinars
Annual regional Training Meetings
Weekly System Communications
National Online Training and Standards Portal

LJS Helpdesk
Maintain Minimum Operating Standards
Restaurant Support

 

Real Estate and Construction

Long John Silver’s has experienced industry experts in real estate development/site selection, restaurant design, architecture, and construction, waiting to support the construction or re-image of your LJS restaurant.

 

Marketing

LJS manages a collective advertising fund to support brand marketing activities. All franchise and company restaurants contribute to the national advertising fund.

Marketing programs are developed by Long John Silver’s team of marketing experts, with input from the Franchise Association Board. Long John Silver’s also supports and assists franchisees in the development and execution of local trade area specific marketing programs.

Long John Silver’s development team is available to provide direction and feedback from the site selection process through the restaurant’s grand opening. We partner with franchisees and their architects/engineers heavily during the preliminary design and site-adaptation phase with the shared goals of a site and restaurant space that is optimized for success, provides a safe and healthy environment for our employees and customers, complies with jurisdictional codes and standards, and champions our dynamic “True North” identity. Our experienced design and construction managers support the franchisee’s construction team during the planning and execution phases, through the transition to the operations and training teams

What are the financial requirements?
Net worth of $500,000 with $250,000 of that in liquid capital

What does it cost to open a Long John Silver’s?
Excluding real estate costs, a freestanding restaurant will range from $800,000 to $1,000,000

An in-line endcap with drive-thru will range from $600,000 to $800,000

What is the franchise fee?
$20,000 (USA)

What is the royalty % fee?
5% (USA)

What is the advertising % fee?
5% (USA)

How long does it take to be approved as a franchisee?
Once the application is received the vetting process is typically 6 – 8 weeks for approval.

What kind of training can I and my team expect?

Long John Silver’s training program includes 6 weeks of training for your operating managers in a certified training restaurant prior to opening your first Long John Silver’s. Once open, at least one member of the LJS training team as well as members of the Operations team will be there to support you.

What kind of support can I expect once my restaurant is open?
Each franchisee is assigned a Franchise Business Director (FBD) who reports to the Senior Director of Franchise Operations. The FBD communicates weekly with their assigned franchisees via email and/or by phone. Each restaurant receives a formal visit from the FBD to conduct a standards evaluation at least once a year.

Restaurants also receive a Food Safety Audit 2X per year conducted by a certified National Food Safety Audit Provider.

The Annual Business Review (ABR) is conducted with each franchisee once per year. These meetings are designed to recap the previous year’s performance and review the brands Strategic Plan going forward.

Franchise Contact Form

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