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About Long John Silver’s: Long John Silver’s is a classic American brand founded in 1969, and stands today as the nation’s largest quick-service seafood chain with nearly 1,000 franchised restaurants nation-wide. Long John Silver’s is famous for its pure, wild-caught Alaskan whitefish hand-dipped in their signature batter and lightly fried to golden perfection. Learn more at www.ljsilvers.com or join the conversation via social media on Twitter, Facebook, or Instagram.

LOUISVILLE, Ky. — Long John Silver’s, the nation’s largest quick service seafood restaurant company, today issued the following statement to reassure customers that all its restaurants use only 100% pure canola oil to cook its wild caught fish, fries, hushpuppies and shrimp. The statement may be attributed to James O’Reilly, Chief Executive Officer of Long John Silver’s.We want to reassure our Catholic customers that we respect your faith and the eating choices you make during Lent. Long John Silver’s uses only 100 percent pure canola oil in all U.S. restaurants because we care about your faithful choices. Rest assured, Long John Silver’s wild caught Alaskan fish, shrimp, fries and hushpuppies are Lent appropriate. Recent media coverage (http://www.businessinsider.com/lent-fast-food-2018-2) has revealed that some restaurant chains do not comply with Catholic Lenten customs by using beef-derived cooking oil. This year Ash Wednesday, the company’s busiest day, falls on February 14. Long John Silver’s is showing customers a little extra love with a tongue-in-cheek promotion on February 15, the day after Valentine’s Day. The #PlentyFish campaign celebrates single hearts who survived the couple-centric holiday by offering a deep fried Twinkie™ to anyone who says they are #GoingFishing.

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About Long John Silver’s: Long John Silver’s is a classic American brand founded in 1969, and stands today as the nation’s largest quick-service seafood chain with nearly 1,000 franchised restaurants nation-wide. Long John Silver’s is famous for its pure, wild-caught Alaskan whitefish hand-dipped in their signature batter and lightly fried to golden perfection. Learn more at www.ljsilvers.com or join the conversation via social media on Twitter, Facebook, or Instagram.

Lenten Preparations Include Brand Developments, Grilled Menu Options, Tempting Treats

LOUISVILLE, Ky. — Long John Silver’s, the nation’s largest quick service seafood restaurant company, prepares for seafood’s busiest season with a wave of developments. Many restaurants from the Louisville-based brand will begin the Lenten season with a new look, new menu items, and a new twist on a classic. The 48 year-old brand sold more than 2 million pounds of seafood during the 40-day Lenten season in 2017 and is anticipating a favorable reaction to the 2018 improvements.

“We are moving into a new era for Long John Silver’s and enhancing the customer experience,” said CEO James O’Reilly. “Since last year’s kick off we have started to transform restaurants across the country with our new branding, introduced the drive-thru of the future, answered the call for grilled items, and updated our website.”

Historically the restaurants experience the heaviest sales days on Ash Wednesday and the first Friday of Lent. Last year Long John Silver’s enjoyed a 130 percent increase on Ash Wednesday and a 107 percent increase the first Lenten Friday. On average, a Friday during Lenten season will also see an 84 percent increase in sales over other Fridays during the year. Long John Silver’s typically begins Lent preparations six months in advance.

Long John Silver’s began the process of reimaging select restaurants this year, swapping the nostalgic Cape Cod elements for the clean, nautical-themed lines of the new design and the channel fish logo. The completed restaurants have already reported double digit growth. In addition the company invested in refreshing more than 100 restaurants to make them more welcoming for customers. The brand shifted from a 100 percent franchised system and began acquiring restaurants in late 2015. Today Long John Silver’s owns 10 percent of the restaurants making it the largest restaurant operator for the brand.

Recently the company has seen big developments at corporate headquarters with an upgrade to larger and more contemporary space in Louisville. Long John Silver’s was also named on the “Best Places to Work in Kentucky” list for the second consecutive year. The company expects to open new units in the coming year including a flagship restaurant near headquarters. It will be the first restaurant to feature all the elements of the new vision.

Another part of Long John Silver’s new era is a new creative and strategy agency partner. Long John Silver’s partnered with Baldwin& late last year. “Long John Silver’s is a storied brand that makes amazing food. If you've forgotten that, we're going to help you remember," said Russell Dodson, ECD of Baldwin&. Baldwin& worked with MacGuffin Films and leading table top director Kevan Bean on TV that will begin running during Lent.

The brand has also undergone a major refresh to its website, ljsilvers.com. This update provides an enhanced user experience, improved mobile usability, and an overall ease of use for guests to visit the brand outside of the restaurant.

Long John Silver’s recently announced the drive-thru of the future. The advanced technology is the first of its kind, and will present the customer with a state-of-the-art service experience. Up to 400 Long John Silver’s will feature the new technology by 2020. The new system will include three high-definition video screens, audio systems, and computer platforms to enhance the ordering process for consumers.The engaging, high-resolution menu is easily updated with promotions and specials based on historical sales trends, special events, and local weather forecasts. The system will also be the foundation of a new digital CRM capability which is designed to drive even higher returns for franchisees.

Beyond expansion to the technology in the drive-thru, the brand will also debut a new line of grilled menu items this Lenten season, with almost 60 restaurants featuring new grilled products. “When people asked us for grilled seafood we understood they wanted the taste of great seafood with big flavors,” said Katie Rooprai, Vice President of Brand Marketing. “We expect to delight our customers with wholesome entrees like grilled salmon tacos and customizable basmati rice bowls to satisfy any craving.”

This year Ash Wednesday, the company’s busiest day, falls on February 14. Long John Silver’s is showing customers a little extra love with a tongue-in-cheek promotion on February 15, the day after Valentine’s Day. The #PlentyFish campaign celebrates single hearts who survived the couple-centric holiday. Consumers are encouraged to share funny experiences on social media platforms revolving around fishing the dating pool and mishaps of coupledom. Customers can expect to see community tables in participating restaurants set for lively conversation and a free Deep Fried Twinkie™ as a token of affection.

-High resolution photos and video available upon request

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About Long John Silver’s: Long John Silver’s is a classic American brand founded in 1969, and stands today as the nation’s largest quick-service seafood chain with nearly 1,000 franchised restaurants nation-wide. Long John Silver’s is famous for its pure, wild-caught Alaskan whitefish hand-dipped in their signature batter and lightly fried to golden perfection. Learn more at www.ljsilvers.com or join the conversation via social media on Twitter, Facebook, or Instagram.

Long John Silver’s is #GoingFishing for Love with #PlentyFish Day February 15

LOUISVILLE, Ky. — While February 14 is the day typically known for love, this year it falls on Ash Wednesday, Long John Silver’s busiest day of the year. The nation’s largest quick service seafood restaurant will be turning its affections to the day after and celebrating #PlentyFish in the sea. On February 15, America’s Favorite Seafood Restaurant will let customers look for love in restaurant dining rooms across the country and will even provide a treat far better than a mystery box of chocolates. “Twinkies are generally known for being part of a packaged pair,” said Stephanie Mattingly, Vice President of Marketing. “At Long John Silver’s they are single, all dressed up in golden delicious deep fried batter, and amazing all on their own. You can share conversation, but that deep fried Twinkie is all yours.” On #PlentyFish day, customers simply state they are #GoingFishing when they order and will receive a free deep fried Twinkie. Long John Silver’s is setting the scene for possible romance with a community table set up in participating dining rooms. Customers are welcome to post selfies and stories with #PlentyFish and #GoingFishing on social media. “You never know where you might find love, but we think Long John Silver’s is a pretty great place to start,” continued Mattingly. The brand is also opening the conversation on social media encouraging people to share funny experiences about the murky dating pond. Even those who have found love are encouraged to share their hilarious bad date story. To post or just follow the conversation, check out Twitter, Facebook, or Instagram and use #PlentyFish and #GoingFishing.

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About Long John Silver’s: Long John Silver’s is a classic American brand founded in 1969, and stands today as the nation’s largest quick-service seafood chain with nearly 1,000 franchised restaurants nation-wide. Long John Silver’s is famous for its pure, wild-caught Alaskan whitefish hand-dipped in their signature batter and lightly fried to golden perfection. Learn more at www.ljsilvers.com or join the conversation via social media on Twitter, Facebook, or Instagram.

This is the second year the Louisville-based restaurant company has been named to this prestigious list and accompanies a brand redesign plan the quick service company launched late last year.

The 14th Annual Best Places to Work in Kentucky list honors 100 companies from across the Commonwealth based on an assessment ...more click here

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About Long John Silver’s:Long John Silver’s is a classic American brand founded in 1969, and stands today as the nation’s largest quick-service seafood chain with nearly 1,000 franchised restaurants nation-wide. Long John Silver’s is famous for its pure, wild-caught Alaskan whitefish hand-dipped in their signature batter and lightly fried to golden perfection. Learn more at www.ljsilvers.com or join the conversation via social media on Twitter, Facebook, or Instagram.

America’s favorite seafood restaurant building new restaurant with new look, technology, cooking platform

LOUISVILLE, Ky. — Something new and fresh is coming to America’s beloved seafood restaurant chain. Long John Silver’s today announced the construction of its newest location in Louisville, Kentucky on the corner of Westport Road and Goose Creek Road. The new restaurant will be one of the brand’s flagship locations and serve as a testbed for menu and brand innovation. Goose Creek is a flagship restaurant for Long John Silver’s,” said Chief Executive Officer James O’Reilly. “It reflects years of collaboration from a talented and dedicated team of franchisees and our corporate staff to bring to life our restaurant of the future. 2018 marks an important year in the revitalization of the Long John Silver’s brand and I can think of no better way to begin than with this new restaurant.” The new restaurant will debut Long John Silver’s new, refreshed look which showcases a new exterior with sleek lines, added colors and an overall contemporary look. The new theme is the 3rd major redesign in the brand’s history and will, over the course of the next few years, replace the traditional Cape Cod style design that is original to the brand’s beginning in 1969. Nine existing restaurants will have been updated by the end of 2017 to the new design under the program launched late last year. For existing restaurants, the redesign includes a bold interior makeover that integrates clean, modern design with wood tones and nautical cues. The popular solid brass ship’s bell and nautical highlights remain integral parts of the restaurant. The interior work also includes a kitchen optimization that includes a new, more efficient prep line that will lead to improved service times and a cooking grill to facilitate the rollout of exciting new grilled seafood offerings. Outside the restaurant, the new theme continues with bold, clean lines that make a big statement capped with a railing on the roof that evokes the bow railing on a ship along with red and green nautical lights. Long John Silver’s is the first quick service restaurant company to install the drive-thru of the future, a system featuring three 55-inch high definition digital video screens backed by cutting edge DT audio and driven by a computer operated ordering and display system. Customers interested in the drive-thru of the future can experience it at 40 restaurants across the country including the LJS restaurant in LaGrange, KY. The new Louisville flagship will begin construction before the end of the year with construction managed by Louisville builder Ralle Homes LLC, a general contracting company local to Louisville. Steve and Moira Cox, owners of Ralle homes shared “The Ralle Homes team is proud to be partnering with LJS and ready to deliver a beautiful restaurant we can all be proud of, as well as eat great seafood”. “We’re really excited about the new look of these restaurants and believe that they will enhance the customer’s overall experience when they dine in with us,” stated Brian Unger, President of the two LJS operating companies. “It is really a great sign of things to come for the brand and we look forward to opening this restaurant before Lent.” The Goose Creek project is part of an in-line end cap location with drive thru. The company previously announced plans to build a new freestanding restaurant with the new theme in Kenosha, Wisconsin to go under construction early Spring 2018.

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About Long John Silver’s:Long John Silver’s is a classic American brand founded in 1969, and stands today as the nation’s largest quick-service seafood chain with nearly 1,000 franchised restaurants nation-wide. Long John Silver’s is famous for its pure, wild-caught Alaskan whitefish hand-dipped in their signature batter and lightly fried to golden perfection. Learn more at www.ljsilvers.com or join the conversation via social media on Twitter, Facebook, or Instagram.

Long John Silver’s hires local drama teacher for Talk Like a Pirate Day Social Media Videos

LOUISVILLE, Ky. — Louisville-based Long John Silver’s is setting sail for “Talk Like a Pirate Day”, September 19, with the help of some local talent. The country’s largest quick-service seafood restaurant has created a series of social media videos where Louisville actor, director, drama teacher and pirate coach Jordan Price gets some tiny buccaneers ready for the pirate-themed holiday. The promotional videos feature three local kids demonstrating how to get a free Deep Fried Twinkie™ on September 19 by talking like a pirate. A new video will be posted to Long John Silver’s social media channels each week this month leading up to September 19, “Talk Like a Pirate Day”. “People have so much fun with this which is why ‘Talk Like a Pirate Day’ is one of our favorites,” said Stephanie Mattingly, Vice President of Media and Promotions. “Jordan is such a talented actor and a natural with kids, so we just let him run with it. The hardest part of the shoot was keeping the mics from picking up our laughter.” Price is an accomplished actor, director and teacher. He currently teaches drama at Lincoln Elementary Performing Arts School in downtown Louisville. He has appeared in local, regional and national commercials and stages across the country. Most recently he took the helm as director with New Albany River Stage’s production of THE SCHOOL of ROCK. In order to give the videos an authentic feel, Long John Silver’s borrowed pieces for the pirate costume from Louisville’s Frazier History Museum. It is a mash-up of 18th century costume pieces from the museum’s wardrobe collection, presenting a typical Hollywood-esque image of a pirate. The Deep Fried Twinkie™ made its national debut last month and will be available at participating Long John Silver’s restaurants through the end of the year. Guests can earn one for free by trying out their best pirate speak on September 19th. To see Price and the new videos check out Long John Silver’s social media on Twitter, Facebook, or Instagram. High resolution images are available by request.

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About Long John Silver’s:Long John Silver’s is a classic American brand founded in 1969, and stands today as the nation’s largest quick-service seafood chain with nearly 1,000 franchised restaurants nation-wide. Long John Silver’s is famous for its pure, wild-caught Alaskan whitefish hand-dipped in their signature batter and lightly fried to golden perfection. Learn more at www.ljsilvers.com or join the conversation via social media on Twitter, Facebook, or Instagram.

America’s Favorite Seafood Restaurant Introduces Deep Fried Twinkies® and Sweet n’Tangy Panko Butterfly Shrimp to the Menu

LOUISVILLE, Ky. — Long John Silver’s keeps summer sizzling with the addition of two new menu items. The Deep Fried Twinkie™ and Sweet n’ Tangy Panko Butterfly Shrimp have surfed onto the menu of America’s favorite seafood restaurant for a limited time. The deep fried classic cream-filled sponge cake and the crunchy panko-breaded shrimp will be available now through the end of the year at participating locations across the country. “The panko adds an extra crunch to the delicate shrimp,” said Peter Czizek, Vice President of Culinary Innovation. “We toss it in a sweet glaze with a tangy twist for a burst of pure flavor.” Six of the Sweet n’Tangy Panko Butterfly Shrimp are available with natural-cut fries and two signature hushpuppies for $4.99*. “People really love Twinkies® and the deep-frying process adds a new level of flavorful indulgence,” continued Czizek. “It has a hot, crispy crunch and the gooey center really magnifies the taste of the sponge cake.” The Deep Fried Twinkies® are available in packs of two for $1.89*, a dozen for $9.99*, or a single Twinkie™ for 99 cents*. Vice President of Marketing Stephanie Mattingly hinted at an upcoming promotion featuring the Deep Fried Twinkie and one of the brand’s most celebrated holidays. “The response to this product has been incredible,” said Mattingly. “People start seeing those deep fried bars of gold and it just brings out the pirate in them. I’d encourage fans to brush up on their pirate speak in September. Until then, we are encouraging people to post about their experience on social media using #dfTwinkieLJS”. *Prices may vary by location. High resolution images are available by request.

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About Long John Silver’s:Long John Silver’s is a classic American brand founded in 1969, and stands today as the nation’s largest quick-service seafood chain with nearly 1,000 franchised restaurants nation-wide. Long John Silver’s is famous for its pure, wild-caught Alaskan whitefish hand-dipped in their signature batter and lightly fried to golden perfection. Learn more at www.ljsilvers.com or join the conversation via social media on Twitter, Facebook, or Instagram.

Moms everywhere scramble to guard their family’s secret recipe!

Meanwhile Long John Silver’s introduces a new LTO:Hand Breaded Homestyle Buttermilk Cod

LOUISVILLE, Ky. — Long John Silver’s, America’s Favorite Seafood restaurant, is remixing Southern-inspired comfort food with its new Homestyle Buttermilk Cod. Premium seafood lovers can enjoy the taste of mouth-watering tangy buttermilk breaded whitefish with all the fixings. It’s the dinner Mom makes, without the mess or hours in the kitchen. Available May 29 through August 27 at participating Long John Silver’s across the country.

“The light flavor of the Cod balances really well with the tangy flavor of the buttermilk,” said Peter Czizek, Vice President of Culinary Innovation and Quality Assurance. “It has a big crunchy bite, and the light, flaky fish smooths it out. It really is delightful.”

"The new hand-breaded Homestyle Buttermilk Cod is made with 100 percent Wild-Caught Alaskan Cod and cooked to golden perfection. It is served with natural-cut fries and Long John Silver’s signature hushpuppies for just $5.99. The basket can be upgraded with creamy coleslaw or another signature side to make it a meal.

“Buttermilk is such a great summer flavor and we’ve added convenience, “continued Czizek. “Summer is meant for spending time with family, so we’ve got dinner covered.”

Long John Silver’s wild-caught Cod and Pollack come from the icy waters of the North Pacific Ocean, one of the best-managed and most sustainable fisheries in the world. LJS fish is fresh-caught, and flash-frozen while still aboard the fishing boats to lock in the flavor. The fish is antibiotic free, hormone free, GMO free, additive free and contains no artificial color or flavors.

High-resolution images are available at this link.

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About Long John Silver’s: Long John Silver’s is a classic American brand founded in 1969, and stands today as the nation’s largest quick-service seafood chain with nearly 1,000 franchised and company-owned restaurants nationwide. Long John Silver’s is famous for its pure, wild-caught Alaskan whitefish, hand-dipped in its signature batter and lightly cooked to golden perfection. Learn more at www.ljsilvers.com or join the conversation via social media on Twitter, Facebook, or Instagram.

Louisville-based Restaurant Moves to a New East End Location

LOUISVILLE, Ky. — Long John Silver’s today announced the company will move its corporate headquarters to larger spaces at 10350 Ormsby Park Place, also known as Ormsby Two in Forest Green Office Park, later this fall after build-out of the new space is complete. The new space was necessary to accommodate the growing brand’s needs after strong growth over the last two years and the acquisition of nearly 100 restaurants. The company has occupied its current offices at Williamsburg Plaza since 2012 after being sold to a group of Louisville-based investors in late 2011. Brooks Hower and Woodford Hoagland of Hoagland Commercial Realtors represented Long John Silver’s, and worked with the Landlord’s representative, CBRE, to secure the space. “We’re excited about the new space,” said James O’Reilly, Chief Executive Officer. “We’ll be building out an open, collaborative office space that connects our new forward-looking branding with the fresh, open ocean from where we bring our wild-caught fish.”

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About Long John Silver’s:

Long John Silver’s is a classic American brand founded in 1969, and stands today as the nation’s largest quick-service seafood chain with nearly 1,000 franchised restaurants nation-wide. Long John Silver’s is famous for its pure, wild-caught Alaskan whitefish hand-dipped in their signature batter and lightly fried to golden perfection. Learn more at www.ljsilvers.com or join the conversation via social media on Twitter, Facebook, or Instagram.

First time in 47-year History, America’s Favorite Seafood Restaurant Offers Dual Batter Options

LOUISVILLE, Ky. January 31, 2017— Long John Silver’s, known for its classic battered and hand-dipped wild-caught Alaskan whitefish, is diving into competition with an unexpected opponent: itself. The country’s largest quick-service seafood restaurant has introduced the new Beer Battered Alaskan Cod alongside its Classic Battered product. This is the first time, since Long John Silver’s opened its doors in 1969, the brand has offered two batter options. The promotion will run through April 16.

“It is the ‘Battle of the Batters’ and we expect this to be a nail-biter,” said Marilyn Nicholson, Vice President of Marketing. “We believe in healthy competition and in this case we are stepping into the ring with two heavyweights. Our customers really love our Classic Batter flavor, but I think the Beer Battered Alaskan Cod will give the Classic a run for its money.”

“This is a must-try for pub-style fish and chips lovers,” said Chef Peter Czizek, Vice President of Culinary Innovation for Long John Silver’s. “We start with premium wild-caught Cod taken straight from the icy waters of Alaska. The fresh flavor of the fish is the perfect complement to the rich and savory Beer Batter flavor, and amber color which marries flavors reminiscent of brewed hops with a deeply satisfying crunch. I think the elements will speak to our core customers and give them another product to love.”

The Beer Battered and the Classic Alaskan Cod basket are both served with natural-cut fries and Long John Silver’s signature hushpuppies for just $5.99. The basket can be upgraded to a platter, or for those who just want to test the new proverbial “beer-batter-flavored waters”, add a piece to any meal.

Long John Silver’s Beer Battered Alaskan Cod was test marketed in 2016 and was extremely well-received by customers. In some cases, Nicholson noted, Beer Battered Cod outsold the company’s Classic Batter product.

Long John Silver’s wild-caught Cod and Pollack come from the icy waters of the North Pacific Ocean, one of the best- managed and most sustainable fisheries in the world. LJS fish is fresh-caught, and flash-frozen while still aboard the fishing boats to lock in the flavor. The fish is antibiotic free, hormone free, GMO free, additive free and contains no artificial color or flavors.

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About Long John Silver’s: Long John Silver’s is a classic American brand founded in 1969, and stands today as the nation’s largest quick-service seafood chain with nearly 1,000 franchised and company-owned restaurants nationwide. Long John Silver’s is famous for its pure, wild-caught Alaskan whitefish, hand-dipped in its signature batter and lightly cooked to golden perfection. Learn more at www.ljsilvers.com or join the conversation via social media on Twitter, Facebook, or Instagram.

National Brand Opens its First New Domestic Restaurant in Two Years

LOUISVILLE, Ky. November 10, 2016 – Long John Silver’s, the nation’s largest quick service seafood restaurant, announced the opening of a new location in Statesville, N.C. The newest restaurant is a full- service Long John Silver’s and shares a building with an A&W and convenience store. This is the first domestic Long John Silver’s to open in more than two years.

“This is an exciting first step in our goal to expand and build our brand to serve even more customers,” said David Carr, Franchise Business Manager for Long John Silver’s. “The express feature is perfect for our customers who are on the go but want affordable, top quality seafood.”

Long John Silver’s has more than 1,000 restaurants nationwide. Pinakin Oza, the owner of the Statesville restaurant, is new to the Long John Silver’s franchisee family. He joins more than 261 franchisee groups across the country. The new Statesville restaurant is the nineteenth Long John Silver’s to open in North Carolina.

“I’m excited about the opportunity to be part of this iconic brand,” said Oza. “I believe this restaurant will serve a niche of customers who are looking for variety on the go.”

The Statesville location will have a full menu, it will offer Long John Silver’s most popular menu items, including its classic fish-n-chips, hushpuppies, shrimp and more.

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About Long John Silver’s: Long John Silver’s is a classic American brand founded in 1969, and stands today as the nation’s largest quick-service seafood chain with nearly 1,000 franchised and company-owned restaurants nationwide. Long John Silver’s is famous for its pure, wild-caught Alaskan whitefish, hand-dipped in its signature batter and lightly cooked to golden perfection. Learn more at www.ljsilvers.com or join the conversation via social media on Twitter, Facebook, or Instagram.

Bob Ruckriegel Receives First Jim Patterson Founder’s Award

LOUISVILLE, Ky. September 29, 2016 – Long John Silver’s held its national convention with the theme “True North” this week in Louisville, Ky. The nation’s leading quick-service seafood restaurant unveiled a new branding strategy and logo to more than 400 attendees including franchisees and vendors. Long John Silver’s also gave away many first-time awards including a Jim Patterson Founder’s Award, named after the man who founded the brand in 1969.

One session of the convention kicked off screening clips from the brand’s new multi-faceted digital campaign featuring Steve Connell, which was released to the public this summer. The leadership team presented a new updated logo along with the brand strategy during a new uniform fashion show featuring the Long John Silver’s television spokesperson, Kenneisha Thompson.

“This brand has been around for 47 years, so we were careful to stay true to our roots and our core customers while introducing something fresh and new,” said Marilyn Nicholson, Vice President of Marketing, Media & Promotions.

This marked the first year for the Jim Patterson Founder’s Award, given for possessing great qualities of leadership and loyalty. Bob Ruckriegel accepted the award during the closing night gala alongside his wife, Lovella Ruckriegel.

“When Long John Silver’s came along, he jumped aboard quickly and aggressively opened stores,” said Jim Patterson, founder of Long John Silver’s. “There was no question about who deserved it.”

Chris Walsh and Diane Oney were given the Admiral’s award for outstanding accomplishments as franchisees. The Franchise Association Board awarded Bill Brewer with the Chairman’s award.

Other honorees included the Next Generation Award winners Frank Kapfhammer, Jimmy Goodnight, Randy Henn and Bill Brewer. Additionally, Griffith Foods was named Supplier of the Year; Performance Foods, Marketer of the Year; and Richard Levitt with Nellis Seafood received the Navigator’s Award.

The Culinary Innovation Award recipient was Bob Jenkins, Charter Foods, Inc.; the Development Award was Eric Estes, Estes Enterprises, Inc., the Profitability Award was James McCann and Dave Chapman with Treasures Isles, Inc.

Randy Henn received the Street Fighter Award for marketing accomplishments; Polly Novak-Balzer received the Marketing Partner Award and the Field Management Award recipient was Oscar Salinas.

Team Award winners include: Toni Bianco, Jeff Titlow, Joe Harris, Carl Casalino, James Fultz and Stephen Robles.

Anniversary Award winners include: Bob Ruckriegel (47 Years), Estate of Herbert Coleman (44 Years), Nellis Seafood Holding Co., L.L.C. (44 Years), Ronald Switzer (44 Years), Wayne Gaunce (44 Years), Gail Hayes (43 Years), Randy Henn (38 Years), Joseph Feeney (33 Years), Joseph Oleinik (32 Years), Edward Wong (26 Years), James Goodnight (26 Years), Susan Myles (26 Years), Kathy Dziewa (23 Years), Gary Ebersole (21 Years), Diane Oney (20 Years), and Bill Brewer (20 Years).

One-million-dollar store awards include: Bob Mathias, Annette Gibson, Jeff Brackevelt, Lori Picken, Mary Flores, Kevin Matuska, David Bell, Marisella Olbera, Enrique Nesmith, Sandy Selby, Kim Haag, Greta Moore, Sue Laher, Sandy Vavrek, Fanice Henderson, Dee Dee Vandivier, Noah Eads, Claudia Rodriguez, Melissa Newman, Mark Bernal, Patrick McKenzie, Mark Coats, Kim Balaban, Rae Torres, Tonya Klovanish, Jessica Fannon, Alex Schafer, and Deirdre Ephriam.

Captain’s Award winners include: Annette Gibson, Bob Mathias, Colleen Keith, Cruz Razo, Jason Mertens, Julia McGowan, Kevin Matuska, Melanie Schrum, Michelle Sizemore, Robert Finley, and Ventura Saldana.

Lent Season Award winners include: Annette Gibson, Mark Schmidt, Bob Mathias, Helen Walker, Mariselle Olbera, and Ray Green.

OSAT Award winners include: Colleen Keith, Karen Corrado, Frances Woods, Brian Wood, and Melanie Schrum.

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About Long John Silver’s: Long John Silver’s is a classic American brand founded in 1969, and stands today as the nation’s largest quick-service seafood chain with nearly 1,000 franchised and company-owned restaurants nationwide. Long John Silver’s is famous for its pure, wild-caught Alaskan whitefish, hand-dipped in its signature batter and lightly cooked to golden perfection. Learn more at www.ljsilvers.com or join the conversation via social media on Twitter, Facebook, or Instagram.

Effort Underscores LJS’ Commitment to Sustainability, Quality

LOUISVILLE, Ky. August 22, 2016 Long John Silver’s this week debuted a new campaign designed to broaden the brand’s conversation with current and future customers using a variety of online channels. The campaign revolves around a core of three dramatic “Spoken CinemaTM” pieces performed by artist Steve Connell that focus on Sustainability, Quality and Family.

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About Long John Silver’s: Long John Silver’s is a classic American brand founded in 1969, and stands today as the nation’s largest quick-service seafood chain with nearly 1,000 franchised and company-owned restaurants nationwide. Long John Silver’s is famous for its pure, wild-caught Alaskan whitefish, hand-dipped in its signature batter and lightly cooked to golden perfection. Learn more at www.ljsilvers.com or join the conversation via social media on Twitter, Facebook, or Instagram.

August 11, 2016 (first day of operations), the LJS restaurants listed below were acquired by LJS Opco Two, LLC.

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About Long John Silver’s: Long John Silver’s is a classic American brand founded in 1969, and stands today as the nation’s largest quick-service seafood chain with nearly 1,000 franchised and company-owned restaurants nationwide. Long John Silver’s is famous for its pure, wild-caught Alaskan whitefish, hand-dipped in its signature batter and lightly cooked to golden perfection. Learn more at www.ljsilvers.com or join the conversation via social media on Twitter, Facebook, or Instagram.

Leigh Ann VanDam brings more than a Decade of Experience to the position at the nation’s largest quick-service seafood company

LOUISVILLE, Ky. July 13, 2016 Long John Silver’s, the nation’s largest quick-service seafood chain, recently appointed Leigh Ann VanDam as Senior Director of Development and Real Estate. VanDam has extensive experience in global brand development in the retail food industry. She joined the Long John Silver’s team early this summer and reports to Brian Unger, Chief Operating Officer. In this role, VanDam will play a key role in domestic and international development strategies for the company.

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About Long John Silver’s: Long John Silver’s is a classic American brand founded in 1969, and stands today as the nation’s largest quick-service seafood chain with nearly 1,000 franchised and company-owned restaurants nationwide. Long John Silver’s is famous for its pure, wild-caught Alaskan whitefish, hand-dipped in its signature batter and lightly cooked to golden perfection. Learn more at www.ljsilvers.com or join the conversation via social media on Twitter, Facebook, or Instagram.

Customers can try the Panko-breaded Cod Sandwich in Restaurants Across the Country July 1

LOUISVILLE, Ky. June 29, 2016 – The Coastal Cod sandwich made a splash with a national sampling event for Long John Silver’s Panko-breaded, top- quality Cod on a Hawaiian-style bun earlier this summer. The first event was extremely popular with customers, so the largest quick-service seafood restaurant in the country will hold another event on Friday, July 1. For a list of participating locations, visit ljsilvers.com.

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About Long John Silver’s: Long John Silver’s is a classic American brand founded in 1969, and stands today as the nation’s largest quick-service seafood chain with nearly 1,000 franchised and company-owned restaurants nationwide. Long John Silver’s is famous for its pure, wild-caught Alaskan whitefish, hand-dipped in its signature batter and lightly cooked to golden perfection. Learn more at www.ljsilvers.com or join the conversation via social media on Twitter, Facebook, or Instagram.

Panko-breaded Cod Debuts in National Sampling Event

LOUISVILLE, Ky. May 19, 2016 – Being land-locked doesn’t mean you can’t have the fresh flavors of the ocean for summer. Long John Silver’s is swimming into the season with their new Coastal Cod sandwich, bringing big flavors to your plate. The Coastal Cod sandwich will debut on May 23 followed by a national sampling event on May 26. The summer promotion will last for nine weeks, ending on July 24. Customers can get the latest information on Coastal Cod by visiting www.ljsilvers.com or via social media #LJSgoesCoastal.

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About Long John Silver’s: Long John Silver’s is a classic American brand founded in 1969, and stands today as the nation’s largest quick-service seafood chain with nearly 1,000 franchised and company-owned restaurants nationwide. Long John Silver’s is famous for its pure, wild-caught Alaskan whitefish, hand-dipped in its signature batter and lightly cooked to golden perfection. Learn more at www.ljsilvers.com or join the conversation via social media on Twitter, Facebook, or Instagram.

LOUISVILLE, Ky. April 25, 2016

Long John Silver’s, the world’s largest quick service seafood company, has welcomed several new members to their corporate team in the last quarter. The new hires join the already influential team as the company continues to grow to better market its customers.

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About Long John Silver’s: Long John Silver’s is a classic American brand founded in 1969, and stands today as the nation’s largest quick-service seafood chain with nearly 1,000 franchised and company-owned restaurants nationwide. Long John Silver’s is famous for its pure, wild-caught Alaskan whitefish, hand-dipped in its signature batter and lightly cooked to golden perfection. Learn more at www.ljsilvers.com or join the conversation via social media on Twitter, Facebook, or Instagram.

Reel Deals Offer a Choice of Three Complete Meal Options for $5

LOUISVILLE, KY. April 4, 2016

Long John Silver’s, the country’s largest quick-service seafood brand, is launching one of its most competitive deals of the season. The $5 Reel Deal Box includes a choice of entrée, side, hushpuppies, drink and dessert, all for just $5. This is a limited time promotion and is only available through May 23. Long John Silver’s will also be surprising guests on social media with free Reel Deal giveaways during the promotion.

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About Long John Silver’s: Long John Silver’s is a classic American brand founded in 1969, and stands today as the nation’s largest quick-service seafood chain with nearly 1,000 franchised and company-owned restaurants nationwide. Long John Silver’s is famous for its pure, wild-caught Alaskan whitefish, hand-dipped in its signature batter and lightly cooked to golden perfection. Learn more at www.ljsilvers.com or join the conversation via social media on Twitter, Facebook, or Instagram.

LOUISVILLE, KY - Feb. 22, 2016

Long John Silver’s, the world’s largest quick service seafood company, has named Julie-Ann Reid, Director of Brand Marketing. Reid is a marketing veteran with more than a decade of experience supporting and growing brands in the retail food industry. She reports to Marilyn Nicholson, Vice President of Media, Promotions and Marketing.

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About Long John Silver’s: Long John Silver’s is a classic American brand founded in 1969, and stands today as the nation’s largest quick-service seafood chain with nearly 1,000 franchised and company-owned restaurants nationwide. Long John Silver’s is famous for its pure, wild-caught Alaskan whitefish, hand-dipped in its signature batter and lightly cooked to golden perfection. Learn more at www.ljsilvers.com or join the conversation via social media on Twitter, Facebook, or Instagram.

FORT SMITH, TX. - Feb. 8, 2016

Long John Silver’s is gearing up for the season of Lent with a new Alaskan Cod Meal and other promotions for those observing the season.

Christmas only comes once a year, however for certain businesses Christmas does not always come in December. For fast food giant Long John Silver’s Christmas comes in February and lasts for 40 days and 40 nights. This is the season of Lent, where observant Catholics eschew meat on Fridays and eat fish instead. While this is the minimal requirements for Lent some Catholics do give up meat during the entire season of Lent. Either way, this is the time when seafood sales are at their highest and for restaurants like Long John Silver’s this is there most profitable time of the year.

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About Long John Silver’s: Long John Silver’s is a classic American brand founded in 1969, and stands today as the nation’s largest quick-service seafood chain with nearly 1,000 franchised and company-owned restaurants nationwide. Long John Silver’s is famous for its pure, wild-caught Alaskan whitefish, hand-dipped in its signature batter and lightly cooked to golden perfection. Learn more at www.ljsilvers.com or join the conversation via social media on Twitter, Facebook, or Instagram.

INTERNATIONAL Feb. 4, 2016

Long John Silver's is focusing on promoting Alaskan cod products during Lent, the seafood chain's busiest season.

"Lent is, for us, the biggest selling season of the year...it's like the Macy's Thanksgiving parade, there's a lot of preparation work that goes into making sure that [it] goes well for us," said Marilyn Nicholson, vice president of media and promotions at Long John Silver's.

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About Long John Silver’s: Long John Silver’s is a classic American brand founded in 1969, and stands today as the nation’s largest quick-service seafood chain with nearly 1,000 franchised and company-owned restaurants nationwide. Long John Silver’s is famous for its pure, wild-caught Alaskan whitefish, hand-dipped in its signature batter and lightly cooked to golden perfection. Learn more at www.ljsilvers.com or join the conversation via social media on Twitter, Facebook, or Instagram.

LOUISVILLE - Feb. 3, 2016

There's a media blitz in the works for Louisville-based seafood chain Long John Silver's Inc.

CEO James O'Reilly has been making the rounds with local and national media. National television commercials will roll out soon, and franchisees are being provided with tools to help them market locally.

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About Long John Silver’s: Long John Silver’s is a classic American brand founded in 1969, and stands today as the nation’s largest quick-service seafood chain with nearly 1,000 franchised and company-owned restaurants nationwide. Long John Silver’s is famous for its pure, wild-caught Alaskan whitefish, hand-dipped in its signature batter and lightly cooked to golden perfection. Learn more at www.ljsilvers.com or join the conversation via social media on Twitter, Facebook, or Instagram.

More than 20 million pieces of fish expected be sold in 40 days of Lent

LOUISVILLE, Ky. - Feb. 3, 2016

Ash Wednesday (Feb. 10) marks the beginning of Lent for more than 66 million Catholics in the U.S. For Long John Silver’s (LJS), the country’s largest quick-service seafood restaurant chain, it kicks off the company’s busiest-selling season, historically featuring a 75 percent increase in sales on the first day of Lent alone. The company has prepared with aggressive training in more than 1,100 units across the country. In addition, Long John Silver’s is offering a seasonal promotion on a $5.99 Cod meal and a sweepstakes with three grand prize cruises.

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About Long John Silver’s: Long John Silver’s is a classic American brand founded in 1969, and stands today as the nation’s largest quick-service seafood chain with nearly 1,000 franchised and company-owned restaurants nationwide. Long John Silver’s is famous for its pure, wild-caught Alaskan whitefish, hand-dipped in its signature batter and lightly cooked to golden perfection. Learn more at www.ljsilvers.com or join the conversation via social media on Twitter, Facebook, or Instagram.

NATIONAL Feb 2, 2016

The Super Bowl is on Sunday. But for Long John Silver’s, the big day comes three days later, on Ash Wednesday.

That’s when many of the nation’s 69.5 million Catholics give up meat and eat lots of seafood. Sales typically increase 75 percent at the Louisville-based chain on Ash Wednesday.

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About Long John Silver’s: Long John Silver’s is a classic American brand founded in 1969, and stands today as the nation’s largest quick-service seafood chain with nearly 1,000 franchised and company-owned restaurants nationwide. Long John Silver’s is famous for its pure, wild-caught Alaskan whitefish, hand-dipped in its signature batter and lightly cooked to golden perfection. Learn more at www.ljsilvers.com or join the conversation via social media on Twitter, Facebook, or Instagram.

LOUISVILLE, KY - Feb. 2, 2016

For Long John Silver’s, the Lenten season is longer than 40 days.

The Louisville-based fast-food seafood chain started preparing nine months ago for the beginning of its busiest season. Long John Silver’s executives have hosted regional meetings, set up special online training for employees, and created television and newspaper advertisements, as well as a social media plan ahead of next Wednesday, said company CEO James O’Reilly.

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About Long John Silver’s: Long John Silver’s is a classic American brand founded in 1969, and stands today as the nation’s largest quick-service seafood chain with nearly 1,000 franchised and company-owned restaurants nationwide. Long John Silver’s is famous for its pure, wild-caught Alaskan whitefish, hand-dipped in its signature batter and lightly cooked to golden perfection. Learn more at www.ljsilvers.com or join the conversation via social media on Twitter, Facebook, or Instagram.

INTERNATIONAL - Jan. 29, 2016

Like other seafood restaurants, Long John Silver’s is using Lent (which runs 10 February through 24 March) to springboard marketing efforts that will sustain the brand throughout the year.

This year, the 1,100-restaurant chain is featuring a major “Fish You Were Here” sweepstakes, along with its Hand-battered cod entrée with hush puppies and another side for USD 5.99 (EUR 5.47).

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About Long John Silver’s: Long John Silver’s is a classic American brand founded in 1969, and stands today as the nation’s largest quick-service seafood chain with nearly 1,000 franchised and company-owned restaurants nationwide. Long John Silver’s is famous for its pure, wild-caught Alaskan whitefish, hand-dipped in its signature batter and lightly cooked to golden perfection. Learn more at www.ljsilvers.com or join the conversation via social media on Twitter, Facebook, or Instagram.

LOUISVILLE, Ky. -Jan. 20, 2016

Long John Silver’s, the world’s largest quick service seafood company, has named David Roemer, Director of Franchise Operations. Roemer’s responsibilities include ensuring franchisees comply with brand standards and support all brand operations initiatives. He joined the company this winter and reports to Vice President of Operations, Toni Bianco.

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About Long John Silver’s: Long John Silver’s is a classic American brand founded in 1969, and stands today as the nation’s largest quick-service seafood chain with nearly 1,000 franchised and company-owned restaurants nationwide. Long John Silver’s is famous for its pure, wild-caught Alaskan whitefish, hand-dipped in its signature batter and lightly cooked to golden perfection. Learn more at www.ljsilvers.com or join the conversation via social media on Twitter, Facebook, or Instagram.