Long John Silver’s® Customer Orders Fish & More®, Wins $5,000

Redford, Mich., Resident Wins Cash for Answering “CHAMPS Check“ Survey

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LOUISVILLE, KY, April 22, 2004 - Talk about getting more than you bargained for. When Michelle Dukes ordered a Fish & More® at the Long John Silver’s restaurant in Redford, Mich., she had no idea the “More“ would end up being a $5,000 cash award.

Dukes, a Redford resident, was chosen at random after calling the Long John Silver’s toll-free number to leave feedback about her restaurant visit. The “CHAMPS Check“ program is used by Long John Silver’s to measure customer satisfaction in six key areas -- Cleanliness, Hospitality, Accuracy, Maintenance, Product Quality and Speed.

“I eat at the Redford location quite often,” Dukes said. “The food was very good, the restaurant was very clean, and the staff was very nice. I was happy with my visit.”

Each customer that visits Long John Silver’s receives a receipt with a toll-free number on the back. For providing an opinion on the visit, the customer is entered in a drawing to win a share of $40,000 in cash prizes. Dukes won a $5,000 prize for providing feedback on her Long John Silver’s visit.

“My reaction?” Dukes said, “It was unbelievable.”

The results from the CHAMPS Check Interactive Voice Response system are compiled and provided to each restaurant that is rated. In addition, results are tabulated and sent to field management and headquarters support staffs.

“The program has been a huge success,” said Tony Lukasavage of Long John Silver’s Restaurant Support Services team. “It was designed to drive excellence at the restaurant level and it’s going great.”

Long John Silver’s, Inc. based in Louisville, Kentucky, is the world’s most popular quick-service seafood chain specializing in a variety of seafood items including batter-dipped fish, chicken, shrimp and hushpuppies. Inspired by Robert Louis Stevenson’s classic Treasure Island, Long John Silver’s, Inc. was founded in 1969 in response to growing consumer demand for quick-service seafood. Today, there are more than 1,250 Long John Silver’s, Inc. restaurants worldwide serving nearly four million customers each week. Long John Silver’s, Inc. is a subsidiary of Yum! Brands, Inc., (NYSE:YUM) the world’s largest restaurant company in terms of system units with more than 33,000 restaurants in more than 100 countries and territories.