Mystery Lottery Winner Gets First Commercial Endorsement Offer: Long John Silver’s® Asks Unknown Lottery Winner To Become National Spokesperson For New Buttered Lobster Bites
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LOUISVILLE, KY, February 20, 2006 – Although yet to be identified, the newest millionaire in the U.S. has already received a first commercial endorsement offer. In an unprecedented move, Long John Silver’s wants the winner of the largest-ever lottery to be the company’s official spokesperson for its new Buttered Lobster Bites.
“We think this is a first in the history of business,“ said Steve Davis, President of Long John Silver’s. “We’ve selected a product spokesperson without even knowing the person’s identity, age, gender, marital status or occupation. What matters to us is that the winner represents what our new Buttered Lobster Bites are all about – that everyone in America can enjoy a taste of the good life.“
“You don’t have to be a millionaire to eat like a millionaire, thanks to our new Buttered Lobster Bites,” Davis added. “What better person to share that message than America’s newest everyday-citizen-turned-millionaire?”
If the mystery winner accepts the offer, Long John Silver’s can add some fame to the record-setting fortune by offering the winner an opportunity to appear in advertising and marketing materials for the company’s new Buttered Lobster Bites, which allow fast-food customers to enjoy a “taste of the good life.”
America’s newest millionaire could be featured in television and point-of-sale advertising, on the company’s web site and in public relations materials for print, radio and television. In addition, the lottery winner will have the opportunity to don the official Long John Silver’s lobster costume and visit restaurants from coast to coast. The winner also would be given VIP treatment and flown by private plane to Long John Silver’s headquarters to meet Davis and other company executives.
Buttered Lobster Bites are bite-sized pieces of langostino lobster prepared in a buttery breading. Perfect for eating on the go, Buttered Lobster Bites are available in a portable Snack Box for just $2.99. (Pricing and participation may vary by location.) The product is available for a limited time at participating Long John Silver’s restaurants beginning Monday, Feb. 27.
“Our customers tell us they crave the taste of lobster, but they don’t want to spend $20 to get it,” said Davis. “With the introduction of our new Buttered Lobster Bites, America can enjoy the taste of langostino lobster at a fast food restaurant, served quickly and at a great price. There’s never been a doubt that this is the ‘taste of the good life,’ and now we think we’ve found our new spokesperson to help communicate that message.”
Long John Silver’s Buttered Lobster Bites will be available for only a limited time. In addition to the $2.99 Snack Box, Buttered Lobster Bites are also available in a Combo (including Buttered Lobster Bites, one piece of Fish, fries, hushpuppies and a 22-ounce drink for $4.99) and a Platter (which includes Buttered Lobster Bites, two pieces of Fish, fries, slaw and hushpuppies for $6.99).
Long John Silver’s, Inc. based in Louisville, Kentucky (www.ljsilvers.com), is the world’s most popular quick-service seafood chain, specializing in batter-dipped fish, chicken, shrimp and hushpuppies. Inspired by Robert Louis Stevenson’s classic Treasure Island, Long John Silver’s, Inc. was founded in 1969. Today, there are more than 1,200 Long John Silver’s, Inc. restaurants worldwide, and an additional 284 points of distribution in multi-brand restaurants, serving nearly four million customers weekly. Long John Silver’s, Inc. is a subsidiary of Yum! Brands, Inc., (NYSE:YUM) the world’s largest restaurant company in terms of system units with nearly 34,000 restaurants in more than 100 countries and territories.
