|
LONG JOHN SILVER'S CYCLING TEAM VISITS COMPANY'S LOUISVILLE
HEADQUARTERS ON WAY TO IMPRESSIVE RACE IN DERBY CITY
***
Company's Chief Marketing Officer Compliments Team on "Outstanding Speed of Service"
 LOUISVILLE, KY, April 1, 2004 - The Long John Silver's cycling team made a stop at the company's headquarters in Louisville, Ky., on March 19, prior to participating in the Iroquois Park Criterium in the Derby City. The Friday afternoon visit was a great chance for company employees and cycling fans to get a good look at the team members, who spent the rest of the weekend pedaling along at a pace recreational cyclists can only dream about.
"We were honored that the Long John Silver's cycling team visited our headquarters while in Louisville," said Mike Baker, the company's Chief Marketing Officer. "These world-class athletes are great representatives for our brand. They're all about speed and performance, two qualities that are very important to Long John Silver's."
While at the headquarters of Yum! Brands (parent company of Long John Silver's), the team met with headquarters staffers, toured the facility, and posed for photos.
On Saturday, March 20, the team turned in an impressive performance at the Iroquois Park Criterium in Louisville, earning four of the top eight positions in the race, which featured 60 riders. Josh Carter finished second overall for Long John Silver's. Other leading LJS riders included Jeff Schroetlin (fourth overall), Brian Dziewa (sixth) and Trevor Lister (eighth).
Sponsorship for the Illinois-based team is provided by Al Dziewa, a Long John Silver's franchisee and cyclist. Dziewa's son Brian is a member of Team LJS. Dziewa operates a Long John Silver's franchise restaurant in Farmington, Mo.
The Long John Silver's Cycling Team has quickly become one of the top amateur teams in the country. In the club's inaugural year as a USA Cycling affiliated team, it features some of the top young riders in the United States. The team has competed in races from Minnesota to Florida and from the far West and Mexico to the Carolinas and Pennsylvania, posting some very impressive results along the way.
Long John Silver's, Inc. based in Louisville, Kentucky, is the world's most popular quick-service seafood chain specializing in a variety of seafood items including batter-dipped fish, chicken, shrimp and hushpuppies. Inspired by Robert Louis Stevenson's classic Treasure Island, Long John Silver's, Inc. was founded in 1969 in response to growing consumer demand for quick-service seafood. Today, there are more than 1,250 Long John Silver's, Inc. restaurants worldwide serving nearly four million customers each week. Long John Silver's, Inc. is a subsidiary of Yum! Brands, Inc., (NYSE:YUM) the world's largest restaurant company in terms of system units with more than 33,000 restaurants in more than 100 countries and territories.
|
