Latest Posts

Got a hot story on the hook?
Let us know by email or
at 502-291-8557.

News & Events

New Products and Menu Improvements Designed to Renew, Refresh and Revitalize 43 Year-Old Brand

LOUISVILLE, KY -- (January 15, 2012) ---

As part of its overall effort to revitalize and contemporize the Long John Silver’s (LJS) brand since it came under new ownership a little more than a year ago, LJS has announced a series of new products and menu enhancements including bigger and juicier shrimp, a selection of new non-fried entrees and a wider variety of side dishes, all designed to give customers more flexibility in terms of customizing and balancing their meal choices. The new products and improvements represent the first major LJS menu restructuring in nearly a decade.

Mass Media and Merchandising Focus On Strong History and Traditional Values of the Brand

LOUISVILLE, KY -- (October 15, 2012) ---

Long John Silver's, the largest quick serve seafood chain in America, has created a new ad campaign to celebrate the many things their consumers love the most about the brand. The new tagline, "That's What I Like," was created by Louisville-based Agency of Record Creative Alliance to highlight the many appealing aspects of the brand and mirror statements made by actual customers, determined through months of consumer research.

September 26th is FREE Onion Ring Day; Customers Donating to Children’s Miracle Network Hospitals Receive FREE Onion Rings

LOUISVILLE, KY -- (September 17, 2012) ---

Louisville-based Long John Silver’s seafood restaurants will kick-off the promotion of its new signature, hand-cut onion rings by proclaiming September 26th “FREE Onion Rings Day.” Customers who visit any participating Long John Silver’s restaurant will receive FREE onion rings when they make a donation to Long John Silver’s national charity partner, Children’s Miracle Network Hospitals® (CMN Hospitals).

LOUISVILLE, KY -- (Setember 5, 2012) ---

Ahoy, maties!” Louisville-based Long John Silver’s seafood restaurants will celebrate International Talk Like a Pirate Day on Wednesday, September 19, by offering a free piece of fish with purchase of regular meal to all “land lubbers” who are willing to “shiver me timbers” or “walk the plank” – in other words, talk like a pirate!

Page 11 of 11