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LOUISVILLE, Ky. September 26, 2016– Long John Silver’s plans to unveil a new logo and other branding elements at this week’s national convention in Louisville, Ky. The nation’s largest quick-service seafood restaurant’s convention will be Tuesday and Wednesday at the Marriott Downtown, where more than 400 franchisees and corporate leaders will be in attendance. 



The class of Long John Silver’s 2016 Million Dollar Club was recognized yesterday at the national convention in Downtown Louisville, Kentucky. Representatives of each group were present to accept the award at the Marriott Hotel. The nation’s largest quick-service seafood chain celebrated franchisees who have one or more restaurants that have passed the $1 million milestone. States with $1 million stores include Iowa, Illinois, Pennsylvania, Indiana, Kentucky, West Virginia, New York, Tennessee, Colorado, Arizona, Missouri, Ohio, Virginia, Oklahoma, Texas, Florida, Wyoming and Kansas. The national convention welcomed more than 400 franchisees and corporate members to celebrate the success of the brand and introduce its new rebranding strategy including a new logo, new uniforms and a new, refreshed store design. 


(Long John Silver’s Offers Free Food to Talk Like a Pirate Day Participants)

LOUISVILLE, Ky. September 15, 2016 – Scurvy scoundrels set sail for Long John Silver’s on Talk Like a Pirate Day for free grub, savvy? That means would-be pirates can head to the nation’s largest quick-service seafood restaurant on September 19 and earn some free food just for having a bit of fun. 


$5 Reel Deal Box is Available through Fall

LOUISVILLE, Ky. September 19, 2016 – Long John Silver’s is welcoming back the $5 Reel Deal Box. The country’s largest quick-service seafood brand is offering the choice from three cravable classic hand-battered and lightly fried entrees served with crispy natural fries, signature hushpuppies, an ice cold medium drink and a Hersey’s chocolate-mini chip cookie, all for the satisfying price of just $5. This is a limited time promotion and is only available through November 27. 


Effort Underscores LJS’ Commitment to Sustainability, Quality 

 LOUISVILLE, Ky. August 22, 2016 Long John Silver’s this week debuted a new campaign designed to broaden the brand’s conversation with current and future customers using a variety of online channels. The campaign revolves around a core of three dramatic “Spoken CinemaTM” pieces performed by artist Steve Connell that focus on Sustainability, Quality and Family.