NATIONAL Feb 2, 2016
The Super Bowl is on Sunday. But for Long John Silver’s, the big day comes three days later, on Ash Wednesday.
That’s when many of the nation’s 69.5 million Catholics give up meat and eat lots of seafood. Sales typically increase 75 percent at the Louisville-based chain on Ash Wednesday.
INTERNATIONAL - Jan. 29, 2016
Like other seafood restaurants, Long John Silver’s is using Lent (which runs 10 February through 24 March) to springboard marketing efforts that will sustain the brand throughout the year.
This year, the 1,100-restaurant chain is featuring a major “Fish You Were Here” sweepstakes, along with its Hand-battered cod entrée with hush puppies and another side for USD 5.99 (EUR 5.47).
Christmas comes in February for seafood restaurant chain Long John Silver’s, which is launching a reboot of the iconic brand in 2016.
Pittsburgh is front and center for the new Long John Silver’s because of the region’s large Catholic population, the third largest nationwide, according to CEO James O’Reilly.
Long John Silver’s once had over 55 franchised restaurants in Pittsburgh.
But after many of them closed, the Louisville-based corporation bought back the remaining franchises and made a key decision, announced on Thursday by CEO James O’Reilly.
LOUISVILLE, Ky. -Jan. 20, 2016
Long John Silver’s, the world’s largest quick service seafood company, has named David Roemer, Director of Franchise Operations. Roemer’s responsibilities include ensuring franchisees comply with brand standards and support all brand operations initiatives. He joined the company this winter and reports to Vice President of Operations, Toni Bianco.