News & Events

Marie Zhang, 20-year foodservice industry veteran, joins team of experts

LOUISVILLE, KY -- (May 8, 2013) ---

Long John Silver's, the world’s largest quick service seafood company, has named Marie Zhang as Chief Food Innovation Officer. Zhang will be responsible for menu innovation, new product development, commercialization, food safety, product quality and management of the company's supply chain.

Prior to joining Long John Silver's, Zhang spent nearly nine years at Atlanta-based HoneyBaked Ham where she led all aspects of the company's supply chain including quality, new product innovation, commercialization and food safety.

LJS Employees Celebrate by Serving “First Friday of Lent Fish Fry” at Kosair Children’s Hospital

LOUISVILLE, KY -- (February 15, 2013) ---

Louisville-based Long John Silver’s (LJS) seafood restaurants jump started the renewal of its charitable partnership with Children’s Miracle Network Hospitals® (CMN Hospitals) today as LJS CEO Mike Kern presented a $ 321,947 check to Jeff Bronkowski of CMN Hospitals. The sizeable donation represents monies contributed by LJS employees, franchisees and customers through instore promotions and activities, including the launch of LJS’s Hand Battered and Hand Cut Onion Rings last fall. The new onion rings were offered free to customers making a $1.00 donation to CMN Hospitals.

Thick Cut Cod Returns as Lenten Season Staple

LOUISVILLE, KY -- (February 11, 2013) ---

As part of its new menu roll-out which began earlier this year, Long John Silver’s (LJS) is introducing a new and bigger shrimp product as a non-meat alternative for the Lenten Season.

The LJS New and Bigger Shrimp is 50% bigger than the butterfly shrimp previously served and is now available in all participating restaurants. The New Bigger Shrimp, pre-battered and cooked, weighs in at 31to 35 pieces per lb., while the smaller butterfly shrimp weighed in at 48 to 55 pieces per lb.

New Products and Menu Improvements Designed to Renew, Refresh and Revitalize 43 Year-Old Brand

LOUISVILLE, KY -- (January 15, 2012) ---

As part of its overall effort to revitalize and contemporize the Long John Silver’s (LJS) brand since it came under new ownership a little more than a year ago, LJS has announced a series of new products and menu enhancements including bigger and juicier shrimp, a selection of new non-fried entrees and a wider variety of side dishes, all designed to give customers more flexibility in terms of customizing and balancing their meal choices. The new products and improvements represent the first major LJS menu restructuring in nearly a decade.

Mass Media and Merchandising Focus On Strong History and Traditional Values of the Brand

LOUISVILLE, KY -- (October 15, 2012) ---

Long John Silver's, the largest quick serve seafood chain in America, has created a new ad campaign to celebrate the many things their consumers love the most about the brand. The new tagline, "That's What I Like," was created by Louisville-based Agency of Record Creative Alliance to highlight the many appealing aspects of the brand and mirror statements made by actual customers, determined through months of consumer research.

Page 5 of 6