Long John Silver's, the world's largest quick service seafood company, is bringing back the restaurant's classic tartar sauce this summer.
"After introducing a new tartar sauce recipe to Long John Silver's locations around the country, some of our customers told us they missed the original recipe," said Charles St. Clair, Chief Marketing Officer, Long John Silver's. "When our customers speak, we listen. That is why we are proud to announce the homecoming of our classic tartar sauce recipe during the summer of 2013."
Long John Silver's, the world’s largest quick service seafood company, has named Marie Zhang as Chief Food Innovation Officer. Zhang will be responsible for menu innovation, new product development, commercialization, food safety, product quality and management of the company's supply chain.
Prior to joining Long John Silver's, Zhang spent nearly nine years at Atlanta-based HoneyBaked Ham where she led all aspects of the company's supply chain including quality, new product innovation, commercialization and food safety.
Louisville-based Long John Silver’s (LJS) seafood restaurants jump started the renewal of its charitable partnership with Children’s Miracle Network Hospitals® (CMN Hospitals) today as LJS CEO Mike Kern presented a $ 321,947 check to Jeff Bronkowski of CMN Hospitals. The sizeable donation represents monies contributed by LJS employees, franchisees and customers through instore promotions and activities, including the launch of LJS’s Hand Battered and Hand Cut Onion Rings last fall. The new onion rings were offered free to customers making a $1.00 donation to CMN Hospitals.
As part of its new menu roll-out which began earlier this year, Long John Silver’s (LJS) is introducing a new and bigger shrimp product as a non-meat alternative for the Lenten Season.
The LJS New and Bigger Shrimp is 50% bigger than the butterfly shrimp previously served and is now available in all participating restaurants. The New Bigger Shrimp, pre-battered and cooked, weighs in at 31to 35 pieces per lb., while the smaller butterfly shrimp weighed in at 48 to 55 pieces per lb.
As part of its overall effort to revitalize and contemporize the Long John Silver’s (LJS) brand since it came under new ownership a little more than a year ago, LJS has announced a series of new products and menu enhancements including bigger and juicier shrimp, a selection of new non-fried entrees and a wider variety of side dishes, all designed to give customers more flexibility in terms of customizing and balancing their meal choices. The new products and improvements represent the first major LJS menu restructuring in nearly a decade.