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Reel Deals Offer a Choice of Three Complete Meal Options for $5
LOUISVILLE, KY. April 4, 2016
Long John Silver’s, the country’s largest quick-service seafood brand, is launching one of its most competitive deals of the season. The $5 Reel Deal Box includes a choice of entrée, side, hushpuppies, drink and dessert, all for just $5. This is a limited time promotion and is only available through May 23. Long John Silver’s will also be surprising guests on social media with free Reel Deal giveaways during the promotion.
LOUISVILLE, KY - Feb. 22, 2016
Long John Silver’s, the world’s largest quick service seafood company, has named Julie-Ann Reid, Director of Brand Marketing. Reid is a marketing veteran with more than a decade of experience supporting and growing brands in the retail food industry. She reports to Marilyn Nicholson, Vice President of Media, Promotions and Marketing.
INTERNATIONAL Feb. 4, 2016
Long John Silver's is focusing on promoting Alaskan cod products during Lent, the seafood chain's busiest season.
"Lent is, for us, the biggest selling season of the year...it's like the Macy's Thanksgiving parade, there's a lot of preparation work that goes into making sure that [it] goes well for us," said Marilyn Nicholson, vice president of media and promotions at Long John Silver's.
INTERNATIONAL - Jan. 29, 2016
Like other seafood restaurants, Long John Silver’s is using Lent (which runs 10 February through 24 March) to springboard marketing efforts that will sustain the brand throughout the year.
This year, the 1,100-restaurant chain is featuring a major “Fish You Were Here” sweepstakes, along with its Hand-battered cod entrée with hush puppies and another side for USD 5.99 (EUR 5.47).
LOUISVILLE, KY - Feb. 2, 2016
For Long John Silver’s, the Lenten season is longer than 40 days.
The Louisville-based fast-food seafood chain started preparing nine months ago for the beginning of its busiest season. Long John Silver’s executives have hosted regional meetings, set up special online training for employees, and created television and newspaper advertisements, as well as a social media plan ahead of next Wednesday, said company CEO James O’Reilly.