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INTERNATIONAL Feb. 4, 2016
Long John Silver's is focusing on promoting Alaskan cod products during Lent, the seafood chain's busiest season.
"Lent is, for us, the biggest selling season of the year...it's like the Macy's Thanksgiving parade, there's a lot of preparation work that goes into making sure that [it] goes well for us," said Marilyn Nicholson, vice president of media and promotions at Long John Silver's.
INTERNATIONAL - Jan. 29, 2016
Like other seafood restaurants, Long John Silver’s is using Lent (which runs 10 February through 24 March) to springboard marketing efforts that will sustain the brand throughout the year.
This year, the 1,100-restaurant chain is featuring a major “Fish You Were Here” sweepstakes, along with its Hand-battered cod entrée with hush puppies and another side for USD 5.99 (EUR 5.47).
LOUISVILLE, KY - Feb. 2, 2016
For Long John Silver’s, the Lenten season is longer than 40 days.
The Louisville-based fast-food seafood chain started preparing nine months ago for the beginning of its busiest season. Long John Silver’s executives have hosted regional meetings, set up special online training for employees, and created television and newspaper advertisements, as well as a social media plan ahead of next Wednesday, said company CEO James O’Reilly.
NATIONAL Feb 2, 2016
The Super Bowl is on Sunday. But for Long John Silver’s, the big day comes three days later, on Ash Wednesday.
That’s when many of the nation’s 69.5 million Catholics give up meat and eat lots of seafood. Sales typically increase 75 percent at the Louisville-based chain on Ash Wednesday.
LOUISVILLE - Feb. 3, 2016
There's a media blitz in the works for Louisville-based seafood chain Long John Silver's Inc.
CEO James O'Reilly has been making the rounds with local and national media. National television commercials will roll out soon, and franchisees are being provided with tools to help them market locally.