LOUISVILLE, KY -- (February 15, 2013) ---
Louisville-based Long John Silver’s (LJS) seafood restaurants jump started the renewal of its charitable partnership with Children’s Miracle Network Hospitals® (CMN Hospitals) today as LJS CEO Mike Kern presented a $ 321,947 check to Jeff Bronkowski of CMN Hospitals. The sizeable donation represents monies contributed by LJS employees, franchisees and customers through instore promotions and activities, including the launch of LJS’s Hand Battered and Hand Cut Onion Rings last fall. The new onion rings were offered free to customers making a $1.00 donation to CMN Hospitals.
LOUISVILLE, KY -- (February 11, 2013) ---
As part of its new menu roll-out which began earlier this year, Long John Silver’s (LJS) is introducing a new and bigger shrimp product as a non-meat alternative for the Lenten Season.
The LJS New and Bigger Shrimp is 50% bigger than the butterfly shrimp previously served and is now available in all participating restaurants. The New Bigger Shrimp, pre-battered and cooked, weighs in at 31to 35 pieces per lb., while the smaller butterfly shrimp weighed in at 48 to 55 pieces per lb.
LOUISVILLE, KY -- (January 15, 2012) ---
As part of its overall effort to revitalize and contemporize the Long John Silver’s (LJS) brand since it came under new ownership a little more than a year ago, LJS has announced a series of new products and menu enhancements including bigger and juicier shrimp, a selection of new non-fried entrees and a wider variety of side dishes, all designed to give customers more flexibility in terms of customizing and balancing their meal choices. The new products and improvements represent the first major LJS menu restructuring in nearly a decade.
LOUISVILLE, KY -- (October 15, 2012) ---
Long John Silver's, the largest quick serve seafood chain in America, has created a new ad campaign to celebrate the many things their consumers love the most about the brand. The new tagline, "That's What I Like," was created by Louisville-based Agency of Record Creative Alliance to highlight the many appealing aspects of the brand and mirror statements made by actual customers, determined through months of consumer research.
LOUISVILLE, KY -- (September 17, 2012) ---
Louisville-based Long John Silver’s seafood restaurants will kick-off the promotion of its new signature, hand-cut onion rings by proclaiming September 26th “FREE Onion Rings Day.” Customers who visit any participating Long John Silver’s restaurant will receive FREE onion rings when they make a donation to Long John Silver’s national charity partner, Children’s Miracle Network Hospitals® (CMN Hospitals).