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Franchise Hosts Fish Fry at Kosair Children’s Hospital to Thank Caregivers on First Friday of Lent Previews New Crispy Breaded Fish

LOUISVILLE, KY -- (March 7, 2014) ---

Long John Silver’s, the world’s largest quick service seafood chain, recognized the first Friday of Lent by giving more than $300,000 to Children’s Miracle Network Hospitals (CMN Hospitals). The company also hosted a fish fry at Kosair Children’s Hospital to thank those who provide essential medical care to children.

Delectable, Bite-Sized Morsels Are Made From 100% Norway Lobster Tail

LOUISVILLE, Ky. Feb. 24, 2014 – Long John Silver's, the world's largest quick service seafood company, today announced the return of Norway Lobster Bites to its menu of fish, chicken, and tasty sides and desserts. Norway Lobster Bites—a new twist on a fan favorite that has not been available since 2009—are made of 100 percent Norway Lobster tail wild caught from the North Atlantic.

 

LJS Launches Bold, Thought-Provoking Effort to Boost Seafood Consumption

LOUISVILLE, KY. -(Feb. 12, 2014)-

Long John Silver’s, the world’s largest quick service seafood company, has launched a multi-pronged effort to encourage Americans to eat more fish. The effort, launched with provocative, thought-driven television ads, uses contrasting imagery of fish and land-based proteins like pork and beef. The television ads (http://www.youtube.com/user/longjohnslvrs?feature=watch) will be supported by national print coupon insertions in Sunday newspapers, online ads, online social media campaigns and direct-to-consumer communication in restaurants.

Entire LJS Menu Now Boasts Zero Grams of Trans Fat

LOUISVILLE, KY. --(Jan. 21, 2014)-–

Long John Silver’s, the world’s largest quick service seafood company, has announced its entire menu of fish, chicken, tasty sides and desserts now boasts zero grams of trans fat. Today’s announcement follows an LJS pledge last August to transition all of its U.S. restaurants to trans fat free cooking oil by the end of 2013. The company changed its cooking oil to 100 percent soybean oil and made other menu adjustments to remove trans fat from its entire menu.

Fun and Convenience Combines with Long John Silver's Classic Batter-Dipped Fish

LOUISVILLE, KY. --(Jan. 7, 2014)--

Long John Silver’s, (www.ljsilvers.com) the world’s largest quick service seafood company, has introduced Dippin’ Fish Strips, a new, more portable way to enjoy the classic batter-dipped goodness of Long John Silver’s fish. Dippin’ Fish Strips come shortly after the September 2013 launch of Ciabatta Jack Sandwiches, premium fish and chicken sandwiches served on warm ciabatta bread.

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