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Latest News & Events - Long John Silver's

Long John Silver’s to promote Alaska cod during lent


Long John Silver's is focusing on promoting Alaskan cod products during Lent, the seafood chain's busiest season.

"Lent is, for us, the biggest selling season of the's like the Macy's Thanksgiving parade, there's a lot of preparation work that goes into making sure that [it] goes well for us," said Marilyn Nicholson, vice president of media and promotions at Long John Silver's.

Lent Means Big Sales for Long John Silver’s

More than 20 million pieces of fish expected be sold in 40 days of Lent

LOUISVILLE, Ky. - Feb. 3, 2016

Ash Wednesday (Feb. 10) marks the beginning of Lent for more than 66 million Catholics in the U.S. For Long John Silver’s (LJS), the country’s largest quick-service seafood restaurant chain, it kicks off the company’s busiest-selling season, historically featuring a 75 percent increase in sales on the first day of Lent alone. The company has prepared with aggressive training in more than 1,100 units across the country. In addition, Long John Silver’s is offering a seasonal promotion on a $5.99 Cod meal and a sweepstakes with three grand prize cruises.

How Long John Silver's is raising its profile

LOUISVILLE - Feb. 3, 2016

There's a media blitz in the works for Louisville-based seafood chain Long John Silver's Inc.

CEO James O'Reilly has been making the rounds with local and national media. National television commercials will roll out soon, and franchisees are being provided with tools to help them market locally.

How Long John Silver’s prepares for its busiest season

LOUISVILLE, KY - Feb. 2, 2016

For Long John Silver’s, the Lenten season is longer than 40 days.

The Louisville-based fast-food seafood chain started preparing nine months ago for the beginning of its busiest season. Long John Silver’s executives have hosted regional meetings, set up special online training for employees, and created television and newspaper advertisements, as well as a social media plan ahead of next Wednesday, said company CEO James O’Reilly.

Long John Silver’s gears up for Lent

NATIONAL Feb 2, 2016

The Super Bowl is on Sunday. But for Long John Silver’s, the big day comes three days later, on Ash Wednesday.

That’s when many of the nation’s 69.5 million Catholics give up meat and eat lots of seafood. Sales typically increase 75 percent at the Louisville-based chain on Ash Wednesday.

Roemer Named Long John Silver’s Franchise Operations Leader

LOUISVILLE, Ky. -Jan. 20, 2016

Long John Silver’s, the world’s largest quick service seafood company, has named David Roemer, Director of Franchise Operations. Roemer’s responsibilities include ensuring franchisees comply with brand standards and support all brand operations initiatives. He joined the company this winter and reports to Vice President of Operations, Toni Bianco.

Long John Silver's Relaunches Stores in Pittsburgh

LOUISVILLE, Ky., Jan. 26, 2016

Long John Silver’s once had over 55 franchised restaurants in Pittsburgh.

But after many of them closed, the Louisville-based corporation bought back the remaining franchises and made a key decision, announced on Thursday by CEO James O’Reilly.

See the KDKA video here...  


Long John Silver's plans reboot just in time for Lenten fish fries


Christmas comes in February for seafood restaurant chain Long John Silver’s, which is launching a reboot of the iconic brand in 2016.

Pittsburgh is front and center for the new Long John Silver’s because of the region’s large Catholic population, the third largest nationwide, according to CEO James O’Reilly.

Read more at Pittsburgh Post-Gazette


Long John Silver’s Supports Children’s Miracle Network

LOUISVILLE, Ky., Oct. 7, 2015

For the 10th year, Long John Silver’s is raising funds for Children’s Miracle Network. Customers make a donation with purchase at participating Long John Silver’s nationwide during the month of October.

Long John Silver’s Offers Freebies for Talk Like a Pirate Day

LOUISVILLE, KY -- (Sept. 8, 2015) ---

Long John Silver’s, the world’s most famous pirate restaurant is celebrating Talk Like a Pirate Day on Sept. 19, 2015 with a free fish tender for customers who talk like a pirate and a two piece fish tender basket for customers who dress like a pirate. No coupon is needed.

Long John Silver’s is named after the most colorful character in the classic pirate tale, Treasure Island, making the restaurant a natural destination for hungry pirates. In addition to free food, Long John Silver’s is encouraging restaurant teams to decorate and dress up for the occasion. Customers might even discover a pirate taking their order. At, visitors can claim their new pirate identity with the pirate name generator.

“We never take ourselves too seriously, and Talk Like a Pirate Day is the perfect chance to be playful and have fun with our pirate heritage,” said Margo Mize, SVP of Marketing. “Eating delicious seafood at Long John Silver’s is the perfect way to celebrate the day.”

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