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Latest News & Events - Long John Silver's

Long John Silver’s Launches Innovative, Multi-Faceted Digital Campaign

Effort Underscores LJS’ Commitment to Sustainability, Quality 

 LOUISVILLE, Ky. August 22, 2016 Long John Silver’s this week debuted a new campaign designed to broaden the brand’s conversation with current and future customers using a variety of online channels. The campaign revolves around a core of three dramatic “Spoken CinemaTM” pieces performed by artist Steve Connell that focus on Sustainability, Quality and Family.

Acquisition Of Long John Silver's Restaurants

 

August 11, 2016 (first day of operations), the LJS restaurants listed below were acquired by LJS Opco Two, LLC.

Long John Silver’s Names New Senior Director of Development & Real Estate

 Leigh Ann VanDam brings more than a Decade of Experience to the position at the nation’s largest quick-service seafood company

LOUISVILLE, Ky. July 13, 2016 Long John Silver’s, the nation’s largest quick-service seafood chain, recently appointed Leigh Ann VanDam as Senior Director of Development and Real Estate. VanDam has extensive experience in global brand development in the retail food industry. She joined the Long John Silver’s team early this summer and reports to Brian Unger, Chief Operating Officer. In this role, VanDam will play a key role in domestic and international development strategies for the company.

Long John Silver’s Offers Free Samples of Coastal Cod Sandwich on Friday

 

Customers can try the Panko-breaded Cod Sandwich in Restaurants Across the Country July 1 

LOUISVILLE, Ky. June 29, 2016 – The Coastal Cod sandwich made a splash with a national sampling event for Long John Silver’s Panko-breaded, top- quality Cod on a Hawaiian-style bun earlier this summer. The first event was extremely popular with customers, so the largest quick-service seafood restaurant in the country will hold another event on Friday, July 1. For a list of participating locations, visit ljsilvers.com.

Long John Silver’s Debuts Mouth-Watering Coastal Cod Sandwich

 

 

Panko-breaded Cod Debuts in National Sampling Event

 

LOUISVILLE, Ky. May 19, 2016 – Being land-locked doesn’t mean you can’t have the fresh flavors of the ocean for summer. Long John Silver’s is swimming into the season with their new Coastal Cod sandwich, bringing big flavors to your plate. The Coastal Cod sandwich will debut on May 23 followed by a national sampling event on May 26. The summer promotion will last for nine weeks, ending on July 24. Customers can get the latest information on Coastal Cod by visiting www.ljsilvers.com or via social media #LJSgoesCoastal

 

 

Long John Silver’s Brings Aboard New Corporate Crew Members

 

LOUISVILLE, Ky. April 25, 2016 

Long John Silver’s, the world’s largest quick service seafood company, has welcomed several new members to their corporate team in the last quarter. The new hires join the already influential team as the company continues to grow to better market its customers.

Long John Silver’s Starts Spring with Its Best Deal of the Year

Reel Deals Offer a Choice of Three Complete Meal Options for $5

LOUISVILLE, KY. April 4, 2016

Long John Silver’s, the country’s largest quick-service seafood brand, is launching one of its most competitive deals of the season. The $5 Reel Deal Box includes a choice of entrée, side, hushpuppies, drink and dessert, all for just $5. This is a limited time promotion and is only available through May 23. Long John Silver’s will also be surprising guests on social media with free Reel Deal giveaways during the promotion.

Julie-Ann Reid Named Long John Silver’s Director of Brand Marketing

LOUISVILLE, KY - Feb. 22, 2016

Long John Silver’s, the world’s largest quick service seafood company, has named Julie-Ann Reid, Director of Brand Marketing. Reid is a marketing veteran with more than a decade of experience supporting and growing brands in the retail food industry. She reports to Marilyn Nicholson, Vice President of Media, Promotions and Marketing.

Exclusive: Long John Silver’s switches up Lent strategy, operations

INTERNATIONAL - Jan. 29, 2016

Like other seafood restaurants, Long John Silver’s is using Lent (which runs 10 February through 24 March) to springboard marketing efforts that will sustain the brand throughout the year.

This year, the 1,100-restaurant chain is featuring a major “Fish You Were Here” sweepstakes, along with its Hand-battered cod entrée with hush puppies and another side for USD 5.99 (EUR 5.47).

Long John Silver's offers Alaskan Cod meal and other promotions for Lent

FORT SMITH, TX. - Feb. 8, 2016

Long John Silver’s is gearing up for the season of Lent with a new Alaskan Cod Meal and other promotions for those observing the season.

Christmas only comes once a year, however for certain businesses Christmas does not always come in December. For fast food giant Long John Silver’s Christmas comes in February and lasts for 40 days and 40 nights. This is the season of Lent, where observant Catholics eschew meat on Fridays and eat fish instead. While this is the minimal requirements for Lent some Catholics do give up meat during the entire season of Lent. Either way, this is the time when seafood sales are at their highest and for restaurants like Long John Silver’s this is there most profitable time of the year.

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