“Our customers have told us they want more ways to enjoy the classic taste of Long John Silver’s on the go,” said Charles St. Clair, Chief Marketing Officer for Long John Silver’s. “Dippin’ Fish Strips and Ciabatta Jack Sandwiches are fun and convenient ways to enjoy Long John Silver’s classic fish.” Dippin’ Fish Strips have been rolled out nationally at an introductory price of $2.99 for a box of five plump and crispy fish strips. The Dippin’ Fish Strips box top opens up to hold a sauce cup so fans can dip and enjoy on the go. Dippin’ Fish Strips are also available as a Combo Meal with a side and drink, a Variety Platter Meal and a Family Meal. Prices and restaurant participation may vary.
Dippin’ Fish Strips are cooked in 100 percent pure soybean oil with zero grams of trans-fat. The company announced in August, 2013, that it would convert all restaurants to trans-fat free cooking oil. That conversion was completed on schedule at the end of 2013. All fried foods at Long John Silver’s are now cooked in 100 percent pure soybean oil that contains zero grams of trans-fat.