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Long John Silver's Original Tartar Sauce Returns

Original Tartar Sauce Available Summer 2013

LOUISVILLE, KY. -- (May 21, 2013) –--

Long John Silver's, the world's largest quick service seafood company, is bringing back the restaurant's classic tartar sauce this summer.

"After introducing a new tartar sauce recipe to Long John Silver's locations around the country, some of our customers told us they missed the original recipe," said Charles St. Clair, Chief Marketing Officer, Long John Silver's. "When our customers speak, we listen. That is why we are proud to announce the homecoming of our classic tartar sauce recipe during the summer of 2013."

Long John Silver's locations nationwide will begin offering the original tartar sauce in early June, with drive thru availability by the end of September. Long John Silver's will still offer other sauce options, including the New Zesty Tartar, Cocktail, Creamy Ranch and Sweet Thai Chili.

The brand will tell customers about the return of the classic tartar sauce through a variety of channels including in-store signage, Facebook and Twitter.

"We are sending a letter of thanks to each loyal customer who let us know through online social channels that they preferred the original recipe and we have invited them back this summer for the return of our original tartar sauce," said St. Clair. "Long John Silver's is very fortunate to have customers who love our taste, and stick by us. We see this as a positive experience where we can deliver the great quality food and service our customers deserve."

About Long John Silver’s
Long John Silver’s, America’s largest quick serve seafood chain, was founded in Lexington, KY., in 1969 and moved its international headquarters to Louisville in 2003. Long John Silver’s provides franchise service, food innovation and marketing support to more than 1,275 Long John Silver’s restaurants located throughout the United States and in Asia.

Click Here to download a pdf of this press release.