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Long John Silver’s Gets On Board For “International Talk Like A Pirate Day”

LOUISVILLE, KY -- (Setember 5, 2012) ---

Ahoy, maties!” Louisville-based Long John Silver’s seafood restaurants will celebrate International Talk Like a Pirate Day on Wednesday, September 19, by offering a free piece of fish with purchase of regular meal to all “land lubbers” who are willing to “shiver me timbers” or “walk the plank” – in other words, talk like a pirate!

Observance of International Talk Like a Pirate Day began in 2002 when founders John Bauer and Mark Summers persuaded Pulitzer prize winning columnist Dave Barry to write about their unusual concept in his Miami Herald column. According to Barry, talking like a pirate will infuse your everyday conversations with romance and danger. He suggests that the way to prepare for this unique holiday is to “practice incorporating pirate terminology into your everyday speech.”

Some typical pirate speech might be, “Ahoy” (hello), “Avast” (watch out!), “Step smartly, me lad” (get out of my way) or “Step smartly before I hang ye from the yard arm!” (seriously, get out of my way!). When in doubt, there is always “Aarrrrrrr!”

International Talk Like a Pirate Day will be observed at all 1,300 Long John Silver’s restaurants. “We think this is a fitting tribute to the history of our brand,” said Long John Silver’s President & CEO Mike Kern, “and we want to celebrate and have fun with all of our customers. We look forward to a terrific day where our resturants will be filled with laughter and many memories to treasure.”

The Talk Like a Pirate FREE Fish promotion is being promoted through e-blasts and social media. The offer is valid during regular business hours. at all Long John Silver’s locations. Offer valid for a limited time only with purchase of regular meal. Eye patches are optional.

About Long John Silver’s
Long John Silver’s was founded in Lexington, KY in 1969 and moved its international headquarters to Louisville in 2003. Long John Silver’s provides franchise services, food innovation and marketing support to more than 1,300 Long John Silver’s restaurants located throughout the United States and in Asia. With more than 8,400 employees worldwide, Long John Silver’s is America’s largest quick serve seafood chain.

Click Here to download a pdf of this press release.